Big Data transforming insurance

The growth of data has changed the way insurers use information. Today, they need to more effectively tap into new data sources to better price their risks and improve customer relationships. Kelly Preston, data analytics manager at SilverBridge, takes a closer look. “Even though the uptake of Big Data in the insurance industry has been […]

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Better insights critical for insurance industry

In a highly competitive market driven by challenging economic conditions, insurance companies must more effectively analyse data. This, says Kelly Preston, data analytics manager at SilverBridge, is critical if they are to improve the customer value proposition. “A consequence of this competitiveness is what is termed the underwriting cycle. When business is profitable, more insurers […]

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