A contextual influence

Nelson Camara, marketing at SilverBridge Contextual pull platforms are replacing the traditional push approach requiring insurers to shift towards developing more customised solutions. Whereas the latter was about providing generic solutions, the former is built around understanding and solving specific customer needs for tailored insurance solutions. Modern insurance solutions in this environment need to reflect […]

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Engagement vital to digital transformation

Organisations are urged to embrace digital transformation to remain competitive. Jonathan Jardim, software developer at SilverBridge Holdings, believes that while technology forms an important part of this process, the human element should not be forgotten. “We are living in a connected world where companies are competing against global organisations. Customers are also more technology literate […]

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Taking data analysis to the next level with AI

The Internet of Things (IoT) and artificial intelligence (AI) are just some of the technology phrases that are becoming part of business discussions at insurance companies across South Africa. Kelly Preston, data analytics manager at SilverBridge, discusses how they contribute to next-level data analytics. Even though insurance companies are incredibly data rich, very few of […]

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Cloud – data compliance and security

When it comes to the adoption of public cloud computing concerns often remain focused on privacy and data security. In a heavily regulated environment like financial services, this is often magnified and perceived issues often become an inhibitor for business acceptance, says Patrick Ashton, managing executive of Cirrus Managed Services, a subsidiary of SilverBridge Holdings. […]

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