SaaS to transform the insurance industry

Software as a Service (SaaS) and the cloud have become essential components to grow a business in the digital environment. Patrick Ashton, managing executive of Cirrus, a subsidiary of the SilverBridge Group, believes that insurers across Africa will significantly benefit from this shift in approach. Given that software, services, and applications are increasingly virtualised, organisations […]

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The importance of a 360-degree customer view

Having a comprehensive view of customers in a digital environment is essential to being differentiated from competitors. Kelly Preston, data analytics manager at SilverBridge, says insurers must prioritise this or risk becoming irrelevant. “While it is not specific to insurance, gaining a 360-degree understanding of what the client needs has long been considered the Holy […]

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The changing African digital (insurance) market

Digital adoption is growing rapidly in Africa and presents insurers with exciting new opportunities for business growth. Annalie Terblanche, client solutions manager at SilverBridge, takes a closer look. While there is the temptation to believe that Africa is a digitally-led continent, the reality for insurers is quite different. Certainly, the adoption of mobile wallet solutions […]

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Using cloud for African insurance expansion

With many insurers looking at business expansion into Africa, the opportunity exists to embrace cloud-based solutions more fully to deliver solutions for these new markets. Patrick Ashton, managing executive of Cirrus, a subsidiary of the SilverBridge Group, examines if this must be an all or nothing approach. “In recent years, much attention has been placed […]

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