Unlocking new markets through digital innovation

African insurance providers who adopt a digital mindset can leverage innovative technologies to develop new business models and services that position them for growth. Kelly Preston, data analytics manager at SilverBridge, discusses the potential of the continent. “According to Deloitte, South Africa accounts for more than 80 percent of Africa’s total gross insurance premiums. So, […]

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Customer engagement through gamification

Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing […]

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Why insurers should embrace the cloud

Even though global insurers are embarking on digital migration projects to cloud environments, it is not happening quickly enough with independent brokerages sitting at an average adoption rate of 44 percent. Patrick Ashton, managing executive at the SilverBridge Group, believes the benefits of using the cloud provide compelling evidence to make the move sooner rather […]

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Predictive analytics vital for personalised insurance

Having access to sophisticated predictive analytics has become a business priority for insurers. Being able to factor in historical and real-time data to analyse patterns, determine risk, and identify trends is now fundamental to insurance success. Kelly Preston, data analytics manager at SilverBridge, discusses its importance in the digital age. “The insurance industry is no […]

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