Opinion Article – Ashok Shah, Group CEO of APA Apollo (Read the previous article in the series) The past few months have seen digital becoming more integrated with industry sectors across Africa. But it is the data-rich environment of insurance that has especially benefitted from this with several trends emerging that impact on the […]
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Opinion Article – Ashok Shah, Group CEO of APA Apollo (Read the previous article in the series) Even though the market has become more competitive in Africa, many insurers still rely on traditional methods to reach customers. While other industries have been pro-active in their adoption of mobile technology due to its convenience and […]
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Nelson Camara, marketing at SilverBridge Customer engagement is a priority for any business. In the insurance sector, organisations have also come under immense competitive pressure from competitors and insurtechs, who are seen to be more agile and innovative. Fortunately, the increasing popularity of lifestyle apps offers insurers an opportunity to drive engagement. According to […]
Read more Opinion Article – Ashok Shah, Group CEO of APA Apollo (Read the next article in the series) Consolidation is taking place in the East African insurance market due to rising capital requirements and mergers with international firms that want to gain a foothold in the region. Ashok Shah, Group CEO of APA Apollo examines […]
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