Customer engagement through gamification

Gamification provides insurers with an ideal platform to enhance customer engagement. With apps like MEGA MEDS, that turns medicine management into a fun experience, and the likes of the Discovery Insure Driving Challenge, that rewards customers who are good drivers, there is significant potential for insurers and others to take a different approach to dealing […]

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Constantia Life and Health Assurance Company Limited chooses SilverBridge as solutions provider

Constantia Life and Health (CLAH) has contracted SilverBridge Holdings to provide them with a solution to assist with the distribution and administration of its new group life product. This new partnership brings with it the opportunity for SilverBridge to deliver an end-to-end outsourced business operations solution that supports the growth strategy of CLAH. The Web-based […]

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Why insurers should embrace the cloud

Even though global insurers are embarking on digital migration projects to cloud environments, it is not happening quickly enough with independent brokerages sitting at an average adoption rate of 44 percent. Patrick Ashton, managing executive at the SilverBridge Group, believes the benefits of using the cloud provide compelling evidence to make the move sooner rather […]

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Predictive analytics vital for personalised insurance

Having access to sophisticated predictive analytics has become a business priority for insurers. Being able to factor in historical and real-time data to analyse patterns, determine risk, and identify trends is now fundamental to insurance success. Kelly Preston, data analytics manager at SilverBridge, discusses its importance in the digital age. “The insurance industry is no […]

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