Africa: A hub for innovation

With a population of more than 1.2 billion people, 54 countries, and foreign direct investment (FDI) totalling $59 billion in 2016, Africa presents organisations across industry sectors with ample business opportunities. Annalie Terblanche, product manager at SilverBridge Holdings, says that although the continent has long been viewed for its potential, the rate of technological innovation […]

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The importance of insurance mass customisation

The digital economy has given rise to customised products and services that meet specific customer requirements. Insurers are embracing this trend to drive competitive advantage. Claudette Steynberg, product manager at SilverBridge, examines how mass customisation can balance these new requirements with traditional business models. “Today’s insurance market is no longer driven by a one size […]

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Robo-advisory in insurance

Robo-advisors have come a long way since their launch more than a decade ago. Providing financial advice or online investment management with minimum human intervention, people have become more open to them in today’s digital environment. Stuart Blyth, director at SilverBridge, looks at their potential in life insurance. “The acceptance of these advisors can in […]

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Unlocking new markets through digital innovation

African insurance providers who adopt a digital mindset can leverage innovative technologies to develop new business models and services that position them for growth. Kelly Preston, data analytics manager at SilverBridge, discusses the potential of the continent. “According to Deloitte, South Africa accounts for more than 80 percent of Africa’s total gross insurance premiums. So, […]

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