The colour palette developed consists of 12 colours sorted into two categories as well as a gradient blue. Using these colours helps guarentee a coherent visual identity across the print, online and desktop uses. These are:
Main brand colours | Highlight colours | Digital brand Colours
The main brand colours provide recognition and association with the SilverBridge brand.
The highlight colours work as subtle touch points while providing the possibility to highlight selected content.
Digital brand colours are version of the brand colours created to fit into a digital world.
These colours have been softly saturated and the number of shades per palette extended as an anticipation for Dark and Light themes.